Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeable. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.
The Duracell sustainability strategy is built on 4 key pillars.
DURACELL CHILD SAFETY
BABY SECURE TECHNOLOGY
A non-toxic bitter taste ring-shaped layer with Bitrex® applied on the back side of the cell to discourage swallowing from babies and toddlers
With double blister to avoid accidental opening – can only be opened with scissors.
ON- PACK WARNING
Keep away from the children.
On positive terminal.
Smart safety sticker: should be removed before inserted into devices and reminds parents to keep coin cells away from children.