We are proud to be appointed as an Master Wholesale Distributor for Maxell Blank Optical and Battery products for UK & Ireland teritories.


Maxell Europe Ltd is a group company of Hitachi Maxell, Ltd. Japan.

Hitachi Maxell, Ltd. is a leading global manufacturer of information storage media products, including magnetic tapes; optical discs and battery products such as lithium ion rechargeable; micro batteries and alkaline dry batteries, and the company has over 50 years experience of producing industry-leading recordable media and energy products for both the consumer and the professional markets.

Since its foundation in 1960, Hitachi Maxell, Ltd. has built up an international reputation for excellence and reliability, pioneering the power supplies and digital recording for today’s mobile and multi-media devices, leading the electronics industry at home and abroad in the fields of storage media and batteries.

Maxell started in business as a battery manufacturer and formed the company name by taking the first 3 and the last 3 letters of its first product: Dry Cell Batteries. The name is a shorted version of the phrase:

Maximum capacity dry ccell

Since its formation, Maxell has built up an international reputation for excellence and reliability.

From being one of the first companies to develop alkaline batteries and Blu Ray camcorder discs, Maxell has always assured its customers of industry leading product innovation and is one of the world’s foremost suppliers of memory, power, audio and visual goods.

Now Maxell is pioneering the power supplies for today’s mobile and multi-media device, with the AIR VOLTAGE range of Wireless Charging Solutions, AirStash® – the first and only Wireless Flash Drive, Multimedia Players, Storage Devices, Headphones, re-writable DVD’s and Optical Disc Re-Writers.

At Maxell, the key areas of business today are:


  • Wireless Charging Solutions
  • Storage Devices
  • Accessories
  • Storage Media
  • Batteries


  • Computer Tapes
  • Professional Broadcast Tapes


  • Industrial Batteries
  • Optical Lens
  • Functional Materials

Our Commitment to Europe

Trading in every major area in the global market place, Maxell has been at the forefront of the development and supply of state-of-the-art energy, memory media and sound and vision products for over 30 years. The wide range we offer today has been developed as a direct result of responding to the needs of the marketplace and those of our customers throughout Europe. The aim is to introduce products which are at the forefront of quality, innovation and ultimately offer maximum performance for our customers.